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Inside Steve's Brain

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    Available in PDF - DJVU Format | Inside Steve's Brain.pdf | Language: ENGLISH
    Leander Kahney(Author)

    Book details


Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.

It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.

Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them.

He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.

He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.

In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.

In Inside Steve’s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.

The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.

"* 'A fresh and novel perspective... Apple is all about messianic zeal, as any of its millions of devotees will attest. Kahney has produced a rich, essential read for them to get inside Jobs' head and discover what makes Apple insanely great.' Jon Swartz, USA Today" --This text refers to an out of print or unavailable edition of this title.

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Book details

  • PDF | 294 pages
  • Leander Kahney(Author)
  • Portfolio (17 April 2008)
  • English
  • 8
  • Business, Finance & Law

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Review Text

  • By Mateusz on 7 April 2017

    Very interesting book, i have read most of the books about steve jobs, good to read something written and being seen by a different author

  • By J. Gough on 14 September 2010

    I was about to buy this book based on Robert Morris's oustanding review __ but then I happened to click on the Comments and all was revealed. Morris appears to be a professional reviewer, presumeably paid by the publishers. At the time of writing he has 854 reviews, most of them extremely lengthy and detailed, and almost every one is '5 Stars'. I note that he started in Sept 2005 and managed to review 28 products in his first 2 days. Hmmm.

  • By Guest on 28 December 2009

    There are many, enthralling tales of Jobs influence on the last three decades from Young and Simon's ICon: Steve Jobs, the Greatest Second Act in the History of Business to Truimph of Nerds, Vol. 1-3 [DVD] [Region 1] [US Import] [NTSC] and Pirates of Silicon Valley [DVD] [1999] [Region 1] [US Import] [NTSC] but while these try to entertain with versions of the "what" none really look at the underlying "why" except in the role of closet psychologists.Leander Kahney look beneath the surface and takes the opportunity here to study how Steve Job's specific actions were necessary to create the outcomes that have driven personal computing forward in the late 20th century and created whole new families of products and solutions since. The very characteristics that have formed the basis of the tabloid or populist approach to Jobs are analysed by Kahney on a chapter by chapter basis, with titles like Focus, Despotism, Perfectionism, Elitism - each carefully analysing - even deconstructing - the origins and purposes of these facets and then building them up to form a more complete understanding of the whole.This book is enhanced by reading it with Woz's chapter in Founders at Work : Stories of Startups' Early Days: Stories of Startups' Early Days (Recipes: a Problem-Solution Ap)and The Inmates are Running the Asylum: Why High-tech Products Drive Us Crazy and How to Restore the Sanity to hand to help the reader understand Job's contribution to Apple and the continual battle that he has faced to lead the creation of the products we associate with him.Altogether, first class journalism and highly recommended.


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